Search engine giant Google have just released an update that is a real game-changer for companies that use the platform to advertise their services. Market Molecule explores these changes in full and discusses what it means for you and your business.
In a recent Tweet from the Google Search Liaison account via Twitter, it was revealed that Google has made a change to the way it presented it’s Search Engine Results Page (SERP) on Mobile devices. It said:
We’ve launched a new “More results” button that makes it easier & faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old “Next” button that would load an entirely new page….
The “More results” button will appear for searchers using the Google app for iOS & Android or major mobile web browsers other than Chrome for iOS — support for that is coming. As for ads, the button will load more organic results first, then ads when relevant underneath those.
Market Molecule can reveal that these changes have been rolled out and are now in operation across most Android and Apple Mobile Devices. As you can see in this image, the ‘more results’ button looks similar to a drop down box, commonly found in many website forms.
Selecting the button instantly reveals more search results. As the additional results are pre-loaded, users no longer have to wait for an additional page of results to load.
In the past, Google have been slammed for making changes to the platform that result in some unfavourable modifications for search publishers. This change however seems to benefit everyone.
By removing the dreaded ‘second page’ syndrome, publishers are now hoping that these changes generate some additional, and much needed, mobile search traffic.
According to Deloitte, Australia remains one of the leading global adopters of the smartphone with 88 percent of Australians now owning one. This market growth is being driven by older generations. 40% of Australians use their Mobile device to browse the Internet.