GORDON YATES PLUMBING AND GAS 2018-04-10T07:49:13+10:00

Project Description

The Brief

Gordon Yates moved to Palm Cove in Queensland over six months ago. After being employed for several years, it was his dream to become self-employed again. Gordon hadn’t had to find new business for well over ten years, so it came as quite a shock to him to discover that the methods that used to get him clients were no longer working. Gordon Yates’ Plumbing and Gas Services approached Market Molecule and asked them to turn things around.


Market Molecule understood that as a new business, Gordon’s marketing budget was low. We suggested that Gordon put some of his budget into Statistical Design and Analysis, with the aim of providing him with a clear picture of the marketplace he was operating in. From there we could suggest a marketing campaign that would provide him with at least a 80% chance of succeeding.


Web Design
Print Materials
Web Development
Social Media Management
PPC Advertising


Tech Solutions
Statistical Design and Analysis
Professional Printing
Graphic Design


Market Molecule

Market Molecule fulfilled the requirements of the brief within 2 weeks. A full analysis took place and a comprehensive marketing plan was presented to Gordon. With all the pieces of the marketing puzzle in place, we kicked off the campaign in early February 2018. On day one, Gordon started to receive work. After two weeks Gordon had the funds to increase his marketing budget, which led to even more work. The plan we provided to Gordon has proved to be an excellent return on his investment.   Gordon is now well-known throughout the town and has 100% customer satisfaction based on his customers’ reviews.

Gordon Yates’ Plumbing and Gas

“I recently moved to Queensland and decided to start my own plumbing business after years of working as an employee. We were really struggling to find new clients until we got in touch with Market Molecule. They did their research, analysed the marketplace, evaluated the competition and gave us an action plan. We accepted and on day one the work just started to flow in! It’s now been 3 months and business is excellent!”


Let’s Work Together


Inspired by the work we’ve completed for Gordon Yates? Get in contact with us today and see what Market Molecule can do for your company’s online presence.