Twitter is good for business because it can be employed to create traffic to your website via links embedded in the Tweet. The key thing to remember is that you should use Twitter to share information as opposed to using it as a direct selling tool.
By creating interesting content in Twitter, you will lead your followers to click on the link in your Tweet, taking them to your website. Although the page they initially land on through twitter won’t increase your site’s search rankings, the more followers you have on your site, reading content and clicking through links to other pages, the more genuine and popular it will appear to Google, increasing your rankings within searches.
Below are 10 things to consider when implementing a Twitter strategy for your business.
1) What to include in a Tweet
Always remember that a Tweet goes out to the world – this is not a personal message sent to a specific person or group. Generally, if you are Tweeting a link to some useful information, ensure that it contains a snapshot of the content or an attention grabbing headline. Be genuine and down-to-earth.
2) What to tweet about
Ideally you should be creating valuable content that your followers will find to be of interest. Think about your area of expertise or your business speciality. If you are a business selling computers for instance, tweet about new technology, product reviews and user hints and tips. Think about asking relevant questions to your followers to create interaction; or re-tweeting interesting and relevant posts. Bear in mind that the most valuable tweets that you create are the ones that contain links to content on your website, thus increasing the likelihood of driving traffic to your site.
3) How to include links in your Tweet
Because Tweets are restricted to 140 characters (soon to be 280), it would be difficult to find space to include most links in your tweets. Therefore you will need to use shortened links. We recommend using services such as WordPress and HootSuite who offer free tools to create shorter links (Shortlinks).
4) How often to Tweet
This is something that will vary from business to business. Consider how often you plan to tweet as part of your strategy. The important thing to remember is not to tweet for the sake of it, and also to remember to Tweet every time you post any articles to your website/ update blogs etc. It might be worth tweeting the same post at different times of the day as followers who are following a lot of people may miss your tweet.
5) Who to follow on Twitter
Follow people and businesses that relate to yours. For example if you run a business selling Tea, follow people who tweet about drinks, cafes, hot beverages, tea growing, consumer retail etc. Use the Twitter search tool to find recent tweets relating to your business and follow (Remember to check out a few of their Tweets to ensure that they are genuine). Also look at who your followers are following as it is highly likely that you will share mutual interests.
6) Think about following back
In general, the etiquette of Twitter is to follow someone back if they are following you. Bear this in mind when using Twitter; you don’t have to follow back, but if your follower appears to be genuine and you have shared interests then you probably should consider it.
7) Review who you are following
Make a conscious effort to review who you are following. If someone you are following isn’t following you back and their content isn’t that useful to you, remove them from your list. The reason for this is to prevent Twitter thinking your account is a spam account and therefore deleting it. Generally Spam accounts follow a lot of people without being followed back. Ideally try to follow as many people as are following you and you will avoid deletion!
8) Work out what is trending on Twitter
Twitter uses hashtags before a topic, such as #why twitter is good for business, so that users can search for tweets relating to that topic. Look at the current ‘trending’ topics on twitter and if your content is related make sure that you use a hashtag to identify the topic.
9) Plan ahead
Take some time to think about what sort of content you will provide to your followers. Who will you follow and who will you want to attract to follow you? Think about the sorts of things you will tweet; retweets, events, observations, information, questions. It’s a good idea to use a good mix of these. Also for larger businesses it might be worth creating separate accounts so you can speak to different audiences with different styles and content.
10) Share, don’t sell
As mentioned in the outset, don’t treat Twitter as a sales tool. Instead see it as a way to generate genuine interest in the information and content that your business provides. Your followers may not generate a direct sales lead; but their time spent on your site, reading content and clicking through links will be invaluable to ensuring that your site is well regarded in the eyes of Google. As long as your customers click to another page from the page they arrive to from Twitter, this will translate into higher rankings, increased visibility to your customers and in turn sales!
Market Molecule offers in-depth Twitter Master Classes – and we’ll come to your office! Contact Us for more information.